We developed a major brand and image push for our home city of Waterford in relation to tourism. The brand was Waterford City – Picture the Experience. The concept was based on the fact that most tourists take pictures of their experiences in a region / city etc. Therefore, the picture frame acts as an anchor but also as an infinitely changing brand in its own right.
We also hand illustrated a walking map of the city, original characters, fully interactive map, diverse and in depth CMS website with dynamic calendar and custom HDR photography. The sub brands have individual frames so they can represent different themes, holidays or events. The site will be officially launched July 2010.