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    About

    The Lexus interactive zone. Inspiration, philosophy, technical features, and design.
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This is a journey into the world of Lexus and an introduction to what drives the designers and engineers of the brand. 

Sila Sveta created a series of interactive installations dedicated to the inspiration of the Lexus craftsmen, the design and technological excellence of the brand, within the space of Lexus Dome in the Moscow City. 

Lexus Dome is the first of a kind multi-functional space, located in the territory of the 
OKO center in the Moscow City area. It has been created on the initiative of Lexus and implemented by the collaboration of Action Marketing Agency, Sila Sveta and Dentsu Aegis Network



The Lexus interactive zone is a brand philosophy embodied in the physical world with the help of interactive technologies accessible to every Lexus Dome guest. Inspiration, philosophy, technical features, and design — all this is presented with the help of the latest media to give guests the most vivid experience.







The Lexus Dome rooms in 360



















Photo Gallery








Tons of early concepts

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