TODOS JUNTOS CREAMOS EL DIÁLOGO
Solucionemos nuestros conflictos sin violencia
The Guatemalan Human Rights Ombudsman's Office, the Swiss Embassy and the Eurocine entity presented a competition to design the art of the campaign for conflict resolution.
The winning proposal, conveys the concept of the real possibility of participation as citizens who were heard and their opinion taken into account to solve conflicts that affect society. Starting from the concept of a board game in which everyone can participate having an assigned shift, each finger symbolizes the variety of citizens that Guatemala City has.
Implemented in June / July 2016: 2 giant billboards, 5 bus back stickers, internal bus decals and participation in radio program segments and television interviews on both newsreels and less formal programs.
