An agile Branding for professional team of advisors to introduce Scrum agility in IT organizations.
Creative fields: Logo Design, Branding
Brass Willow is a group of experienced trainers and consultants, who provide support and offer their know-how in complex Agile transformation projects. They implement Scrum methodology in both IT and non-IT related organisations. Moreover, Brass Willow is a certified Scrum.org partner and can provide training as a form of additional support.
The client’s requirements were focused around building a strong visual connection with both the brand and Scrum itself. The key point for the client was to emphasise their professionalism, deep knowledge and understanding of agile values and principles.
Lastly, the new corporate identity ought to be built on top of the previous branding. This meant that the main theme shall remain the same and should be based on rowing and other water sports. This had to be achieved in a way to communicate a far more modern, professional and agile approach.