Student project created during the course of Graphic Design. We were proposed to rebrand and create the new identity for one of the real mobile coffee shops operating in Kyiv. For my project I chose the coffee bus. 

 

Creative search resulted in new name and energizing (as good coffee) concept “I’M ON”, and fire as its key visual - “I’m on fire – I’m on the coffee bus!”

Logo, colors and font variants.

Final logo

The identity was created using triangle forms composing the key visual and supported with geometric font and pattern.

Before vs After

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