Ruud van Esch's profile

0% alcohol, 100% supporter- Jupiler smart drinking

Supporters live towards that one specific day: match day. We adapted the Jupiler 0.0 claim '0% alcohol, 100% beer' to '0% alcohol, 100% supporter'
In this film we focus on authenticity and credibility and for that we worked with real supporters cheering for their club and enjoying a Jupiler 0.0.
Concept developed by me and Reijer van Kasteren @ The Communication Company. cd: Roy Schellekens.
0% alcohol, 100% supporter- Jupiler smart drinking
Published:

0% alcohol, 100% supporter- Jupiler smart drinking

Published: