Offline Facebook event, self-initiated
event concept by Ramon Schreuder + Rutger Docter
weareyourfriends is about connecting mutual friends. It's a new concept for local events: two Facebook friends invite all their mutual friends for an offline meetup.
The launch edition was a great succes; almost all invitees dropped by and people kept talking and sharing about it, before and afterwards. WAYF made it to several blogs and an article in ELLE: making us, and our sponsors, very happy.
weareyourfriends -- sparkling events by mutual friends
Event photos (by hannahachula.com)
Social media & activation campaign