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    weareyourfriends -- sparkling events by mutual friends
    Published:
 Offline Facebook event, self-initiated
event concept by Ramon Schreuder + Rutger Docter
weareyourfriends is about connecting mutual friends. It's a new concept for local events: two Facebook friends invite all their mutual friends for an offline meetup.
 
The launch edition was a great succes; almost all invitees dropped by and people kept talking and sharing about it, before and afterwards. WAYF made it to several blogs and an article in ELLE – making us (and our sponsors) very happy. More soon!
 
weareyourfriends -- sparkling events by mutual friends
http://weareyourfriends.in | facebook.com/becausewayf
 
concept, creative direction, experience design (identity-, event- & visual design), copywriting, sponsorships, app/web development, social media marketing & activation
Invitation
Process material
Event photos (by hannahachula.com)
Article in ELLE, January 2013
Social media & activation campaign
Locally-Viral: we invited just 200 guests for this event, but the high level of engagement with our content pushed our average weekly reach on Facebook to 11.000+