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    For the launch of the Ventrix Collection, The North Face produced an influence marketing campaign. They needed a packaging to house its new produ… Read More
    For the launch of the Ventrix Collection, The North Face produced an influence marketing campaign. They needed a packaging to house its new product, made of synthetic insulation featuring Ventrix technology. Read Less
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The North Face — Ventrix Packaging


L’hiver était à nos portes, ça tombait bien.
Pour le lancement de la collection Ventrix, The North Face réalisait une campagne de marketing d’influence. L’entreprise californienne avait besoin d’un emballage pour présenter le nouveau produit, composé d’un isolant synthétique doté de la technologie Ventrix. Lorsque l’utilisateur est immobile, les perforations de son isolant sont fermées pour maximiser sa performance. Quand l’utilisateur est en déplacement, les perforations s’ouvrent.


Winter is almost here. Good thing.
For the launch of the Ventrix Collection, The North Face produced an influence marketing campaign. They needed a packaging to house its new product, made of synthetic insulation featuring Ventrix technology. When the user is still, the perforations in the insulation are closed for optimal performance. When the user is active, the perforations open.


Photograph JS Dénommé