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轉角物語 / Piecho Chocolate

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轉角物語|Piecho Chocolate

轉角物語是以女性為客群的甜酒巧克力,共4種口味。
當將巧克力塊剝下,而留下像轉角的角度:轉角中遇見甜酒巧克力的微醺奇幻故事。
(Piecho,取自a piece of chocolate和a piece of a story 的概念)
以鮮豔、飽和及充滿幻想性的插畫視覺形象,帶出品牌的獨特性:
。葡萄:烏鴉的紫色鼓音
。檸檬:貓頭鷹的檸檬午後
。香橙:星夜裡浣熊的橘色世界
。櫻桃:櫻桃樹裡的一艘狐狸紙船
是大人感官中專有細膩的微幻想、微輕甜。

Piecho Chocolate is a brand of liqueur chocolate, which targets female consumers. The brand offers four flavors of chocolate.
When a piece of chocolate is broken away from the bar, a corner is formed at a random angle. The customer is about to enter an unexpected, captivating, and thought-provoking world of flavor, triggering her imagination as she tastes the liqueur filling within.
The unique characteristics of the brand are depicted in the strong, bright colors combined with the surreal imagery of the illustrations:

。 Grape: The crow plays she drum to the beats of the surrounding grapes
。 Lemon: The owl enjoys she lemon-flavored afternoon
。 Orange: The raccoon explores her orange world under the shining stars 
。 Cherry: The fox sails his paper boat in the ocean of cherries

The images represent the elusive fantasy and delicate sweetness that appeals to adult consumers.

// Piecho //
1、The word “Piecho” comes from the phrase “a piece of chocolate.” When a piece of chocolate is broken off from the bar, a corner with a random angle is formed.
2、This experience of a random, previously unknown angle is similar to suddenly encountering a piece of a story. When the corner of the chocolate is freshly broken away from the bar and put into the mouth of the customer, she is about to experience a flavor that is just as intriguing and stimulating as a story about to begin.
3、Since the chocolate contains a liqueur filling, taking a bite transports you instantly into a dizzying domain of fantasy and imagination.
Grape / The crow plays she drum to the beats of the surrounding grapes / 烏鴉的紫色鼓音
Cherry / The fox sails his paper boat in the ocean of cherries /  櫻桃樹裡的一艘狐狸紙船
櫻桃樹裡的一艘狐狸紙船|The fox sails his paper boat in the ocean of cherries

狐狸是一位喜愛探索世界的攝影師,常常戴著Steampunk風格的帽子,脖子上綁著一個黃色的蝴蝶結,手上拿著一台橘色的相機,記錄下每一次旅行中的精彩風景。有一天,狐狸坐在自己的紙船上,手握著望眼鏡,仔細觀察著周圍的景色,發現遠處的櫻桃樹幹上漂浮著七彩裂縫。

然而,狐狸的紙船突然被一陣強風吹走,帶著狐狸穿過了一道時空隧道,飄著越過了櫻桃樹,穿過了小溪,最終來到了一座城堡。狐狸立刻拍下了照片,然後拿起相機,繼續觀察周圍的景色。他看到城堡周圍有許多巨大的櫻桃樹,遠看就像是滿滿的櫻桃海,城堡屋頂上也有許多奇怪的建築物。

狐狸發現了城堡裡有許多奇妙的生物和機器。他看到有一群巨大的蜜蜂在忙碌地工作,還有一隻巨大的黑色蚯蚓在挖掘地下的隧道。他還看到有許多古怪的機器在運轉,似乎在製造什麼神秘東西。這些奇妙的生物和機器讓狐狸十分興奮,他立刻拿出相機紀錄下所有的景色。

最後,狐狸決定繼續探索城堡,希望能夠捕捉到更多精彩的畫面。他揮動旗幟,綁滿飛行氣球,讓紙船向城堡前進,準備迎接新的冒險。

===

The fox sails his paper boat in the ocean of cherries|

The fox is a photographer who loves to explore the world. He often wears a Steampunk-style hat, a yellow bow tie around his neck, and holds an orange camera in his hand to record the wonderful scenery of each trip. One day, the fox sat on his paper boat, holding a telescope, carefully observing the surroundings and discovering colorful cracks floating on the cherry tree trunk in the distance.

However, the fox's paper boat was suddenly blown away by a gust of wind, taking the fox through a time tunnel and drifting past the cherry tree, through the stream, and finally arriving at a castle. The fox immediately took a photo and then picked up the camera, continuing to observe the surroundings. He saw that there were many huge cherry trees around the castle, looking like a sea of cherries from a distance, and there were also many strange buildings on the castle roof.

The fox discovered that there were many wonderful creatures and machines in the castle. He saw a group of giant bees busy at work, and a giant black earthworm digging underground tunnels. He also saw many strange machines operating, seemingly making something mysterious. These wonderful creatures and machines excited the fox, and he immediately took out the camera to record all the scenes.

Finally, the fox decided to continue exploring the castle, hoping to capture more wonderful scenes. He waved the flag, tied up flying balloons, and let the paper boat move forward to the castle, ready to face new adventures.
Orange / The raccoon explores her orange world under the shining stars /  星夜裡浣熊的橘色世界
星夜裡浣熊的橘色世界|The raccoon explores her orange world under the shining stars

浣熊翻閱著手中的星球刊物,感到旁邊的筆在不斷搖晃。似乎在呼喚著牠。於是,牠拿起了筆,在紙上描繪出自己的世界。

過了一會兒,當它抬起頭來時,周圍佈滿了五顏六色的星空,好像連時間都暫停了。前方有一扇小門,浣熊不禁好奇地走到門旁,伸出手想把門打開,卻發現門被鎖住了。

浣熊感到有點沮喪,不知道該怎麼辦。但沒多久,小門忽然打開了,投射出一道光,浣熊看到了一片橘色的世界,裡面充滿著各種奇異的生物和景色。

浣熊欣喜地踏進這個夢幻世界,探索著各種奇妙的事物,遇到了許多有趣的生物,發現自己成為了可穿梭宇宙星際的旅行者。

牠探索了各種奇妙的星球,遇到了許多有趣的生物。牠發現世界裡充滿著無限的可能性,自己可以成為任何角色,做任何事情。在奇幻世界裡渡過了無數精彩的日子,每天都有新的驚奇和冒險在等著牠。浣熊知道這個奇妙的世界裡還有許多未知的地方等著牠去探索,牠決定要好好享受每一天,把自己的冒險故事記錄下來,於是牠拿起鉛筆和白紙,開始寫起旅行日記,記錄下所有精彩的經歷。


===

The raccoon explores her orange world under the shining stars|

The raccoon was flipping through the planet magazine in her hand, feeling the pen next to her shaking constantly. It seemed to be calling her. So she picked up the pen and drew her own world on paper.

After a while, when she looked up, the surroundings were filled with colorful starry skies, as if time had stopped. In front of her was a small door, and the raccoon couldn't help but walk to the door, reaching out her hand to open it, but she found that the door was locked.

The raccoon felt a little frustrated and didn't know what to do. But not long after, the door suddenly opened, projecting a light, and the raccoon saw an orange world full of strange creatures and scenery.
The raccoon happily stepped into this dreamy world, exploring various strange things, encountering many interesting creatures, and discovering that she had become a traveler who could freely travel through the universe.

She explored various strange planets, encountered many interesting creatures, and found that the world is full of endless possibilities. She can become any character and do anything. She spent countless wonderful days in the fantasy world, with new surprises and adventures waiting for her every day. The raccoon knew that there were many unknown places waiting for her to explore in this wonderful world, and she decided to enjoy every day and record her adventure story. So she picked up a pencil and a blank paper and started writing a travel diary, recording all the exciting experiences.
Lemon / The owl enjoys she lemon-flavored afternoon / 貓頭鷹的檸檬午後



/ AWARDS 獎項  /  Piecho Chocolate
      2018 HOW International Design Awards  / Illustration / Merit Award
      3x3 International Illustration Show No.15 / Honorable Mention
      2017 Taitung Art Exhibition / Merit Award
      2017 Pingtung Fine Arts Exhibition / Judges' Award

★ / Exhibitions 展覽   /  
      AFIH2019 / AFIH / The Peninsula Beijing RM 520 / 2019/06/20 -23
      2019 ART TAICHUNG / Taiwan Art Gallery Association / TAGA / Millennium Hotels and Resorts / 2019/07/18-21
    T square, Wunderkammer / National Tainan Living Art Center / 2018 / 02/22-04/08
      2017 Taitung Art Exhibition / Taitung Art Museum / 2017/11/07-12/03
      2017 Pingtung Fine Arts Exhibition / The Cultural Affairs Department of Pingtung County / 2017/11/18-12/17


Pei Han Chen 
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轉角物語 / Piecho Chocolate
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轉角物語 / Piecho Chocolate

【轉角物語 / Piecho Chocolate】 Piecho Chocolate is a brand of liqueur chocolate, which targets female consumers. The brand offers four flavors of choc Read More

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