To redo a boutique hotel’s toiletries. (Werribee Mansion).
I choose the name Provenance because it means “origin”.
(Provenance->origin->history->plants->natural) I wanted to bring the natural feeling of Werribee Mansion into the rooms with the toiletries as the room and toilet consisted of mostly black, white, dark brown with an occasional small green wall. I wanted to do something that would immediately be associated with a natural and luxurious feel.
I used glass, wood, paper and fake grass to bring in the idea of natural luxury. Using a handwritten font for the brand with a simple flower bud illustration helped to give it an even more natural feel. I used dry transfer to have gold words to make it feel more luxurious. Illustrated using Illustrator.
Branding & Packaging.