To brand and package for a Taiwanese food van.

I named it Odd Spot as it is a food truck that would constantly change locations. I used bright colors to make it look youthful and get people’s attention as it would be at music festivals.

The illustration I did is a mix of Asian and Western styles. As Taiwan is an island so I added water, waves, fish tails and plants into the illustration. I designed the logo with using a spot as inspiration. Collateral such as the van design, menu and packaging, had illustrations that had a main color to tie it all together. Illustrated using Illustration and layout created in InDesign.


Kevin Leong.