BJ Balls have a stock of paper that they need to promote.
My concept for this project is a paper wheel calendar. I did this because I wanted the user to interact with the paper promo and thus feel the paper. It gives the message that the i-Tone range can be good for everyday use. It has different functions and can be relied as an excellent platform for prints.
I crafted a paper wheel calendar that could be locked in with string and housed in an envelope. Photo-eds edited in Photoshop and designed in Illustrator.