While at ProMedia, a long-standing client with several convenience store locations was rebranding. A logo was already designed but they needed not only a slogan but a whole new persona. They wanted to be your hometown market, friendly and convenient. As a team, we brainstormed ideas and the winning slogan was mine: "We Keep You Going." Taking that and giving it a voice was our next task. A jingle was found for their commercials and it was time to build their website. Working closely with the client's marketing team and my web developer, a wireframe was designed and the website came alive. Models were chosen and photographed by me and placed in uniforms. Cliff's Local Market was born! 

The website was built using Wordpress and lots of custom features (like the locations map) which was built for the client in mind. Each location had icons designed for the type of service available and linked to the location and the google map directions. View live site.

A collaborative effort by our entire team, the commercial concept was to be light, and have a selfie kinda feel... I think we nailed it.