The campaign for the 2011 Formula 1 season played on the striking fact that 5 former champions would drive together in this season. We connected this to the 5 elements in nature/Asian philosophy.
Additionally, we derived colour palettes from the elements to connect to F1 fans.

Co-writing & Creative Supervision: Abhishek Rao

ELEMENTS Launch Spot
Writer & Producer: Jerry Theseira
Post: Critica

FANS campaign
Writer, Director & Editor: Li Tin Ang