Television lives on merchandising, it is always possible to advertise your brand on any channel. Thinking of doing something different, in addition to the already used brand reinforcement, we looked at one of the most traditional TV show to promote one of the most traditional products in the country. We join Video Cassetadas (a moment within the program where videos of people suffering falls or minor accidents are shown) wiith Cataflam (One of the most important medicine to body pain in Brazil).The idea would be to perform an intervention within the last videos of the day.