THE INAUGURAL SEASON
The new state-of-the-art, on-campus stadium, opened In the fall of 2017 beginning a new era of Colorado State Football. This marked the return of on-campus football for the first time in 50 years. The opportunity that accompanied this structure was extraordinary, allowing for unprecedented success and advancement university-wide. My role was to create a unified look that featured the Inaugural Season logo that ranged from digital, environmental, and print applications.
3-D render by Ben Brune of RamVision.
SEASON TICKET BOOKLET
The Season Tickets needed the functionality of multiple levels and access points. The levels included General, Loge, Stadium, and Suite. Each ticket also needed the option of having access to the OCR Field Club, New Belgium Porch, both, or neither. Each ticket also featured a distinct game promotion which included: Military Appreciation Day & Stripe the Stadium,
Ag Day/Orange Out, Homecoming & Family Weekend, Hall of Fame and Ram Legends & Tackle Cancer, State Pride &
Commitment to Campus, Senior Day & Take a Kid to the Game.
The Schedule Poster had to balance featuring the brand new on-campus stadium as well as being exciting to a recruit. This year's Colorado State Athletics posters all featured the theme/phrase "Tear 'Em Asunder."
The Gameday Programs featured the matchup and promotion for each game. The promotions mirrored the Season Tickets.
The first Program was meant to be a memento for Ram fans featuring the stadium. The second Program was Ag Day/Orange out and featured head coach Mike Bobo. The third program was an homage to a vintage Homecoming design. The fourth Program featured the Ram-Falcon trophy depicting our in-state rivalry with Air Force. The fifth Program featured the nationally recognized State Pride uniforms. The final Program featured the Seniors for Senior Day.
FOOTBALL FAN GUIDE
The opening of a new stadium brings much excitement, however it also has the challenge of communicating new rules and best practices. The Fan Guide featured an A-Z list with brief descriptions as well as various maps, and sponsor ads to help Ram fans get accustomed to the new gameday environment.
Every time the Rams Football team won a game we printed a "Win Poster" that features the players of the game that are chosen by the coaches. Below are three of my favorites from the Rams seven wins this season.