«Blagoff» was mainstream «home-distilled vodka» (горiлка) and it belongs to «Megapolis» (owner «Khortytsya», Ukrain).Project for rebranding was proposed to «Claessens Product Consultants» where I worked as Art-director. The reason of restyling was the repositioning and the new product development with launch to the foreign markets, and the challenges were:
– to carry out logo and icon revolutionary redesign;
– to create an improved and sustainable label and packaging design;
– to extend an export version* (NPD) – «Blagoff. Premium Vodka».
* Export version of bottle was designed by «Alexandrov design house». It was reinforced the key elements of design through hi-tech technology: relief pattern, tactile lacquer and double printing.
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Горiлка «Благов» before redesign
Work in progress
Logo «Благов» after redesign
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