BRIEF:
Effectively align the Absa brand to the Design Indaba 2012
MESSAGE:
Absa is an active participant in the creative design field, rather than just a sponsor.
We proposed to do this with the ‘Curiosity’ campaign.
The Curiosity Campaign aims to create conversation at Design Indaba by engaging with those participating and becoming a proactive participant by using conversation via the guest speakers and the live Twitter feed, to stimulate and start new conversations, which in turn could result in the creation of new ideas.
Effectively align the Absa brand to the Design Indaba 2012
MESSAGE:
Absa is an active participant in the creative design field, rather than just a sponsor.
We proposed to do this with the ‘Curiosity’ campaign.
The Curiosity Campaign aims to create conversation at Design Indaba by engaging with those participating and becoming a proactive participant by using conversation via the guest speakers and the live Twitter feed, to stimulate and start new conversations, which in turn could result in the creation of new ideas.
Identity for a design residency called Block
