In my brand identity course, I chose to create a visual "mark" for the company BloomBox, a plant subscription service. During this project, I encompassed research, planning, conceptualizing, and audience-testing. I chose to explore how to combine the natural characteristics of plants and the delivery service of BloomBox.

This short animation reveals how the BloomBox mark would act as a marketing piece in motion. One end of the “box” closes and opens to reveal another plant option that BloomBox provides. The animation reveals the variety of plants and the quick delivery of them.