Tanja Kranz helps people who suffered a loss to get back on track, move forward with their lives and think positive again. The paper star logo represents this idea: The star symbolizes guidance and orientation; the paper suggests a light(hearted)ness that is the goal of Tanjas coaching. The vivid colors were very deliberately chosen to convey a positive stance towards a sensitive topic.
Papercraft not only inspired the logo design: Close-up photos of structures from folded paper are also used as a design element throughout the website.
