Discovery H&H - CONFEF
Exercising is important, exercising correctly is vital, and the only way to do it is with the help of a physical education instructor. That was the message we had to deliver on Discovery Home & Health.
By mixing live footage with animated characters, we were able to create a style that is familiar to the audience and has flexibility for iconography at the same time.
As for us, taking part in such beautiful projects is what keep us healthy. Enjoy!
Brand: Conselho Federal de Educação Física
Planning Director: Fabiane Seara
Media Director: Phelipe Pógere
Client Services: Ana Beatriz Braga
Approval/client: Enila Barbosa, Jorge Steinhilber
Media: Carolina Moliterni, Clauder Sousa
Discovery: Nicholas Tebet, Bruno Biondo, Ricardo Alves, Cris Orlandi
Direction: Jannerson Xavier
Screenplay: Jannerson Xavier
Illustration: Amália Lage, Victor Tchaba
Motion: Jannerson Xavier, Amália Lage,Victor Tchaba
Shooting: Abacateiro Filmes
Sound Design: Jacarandá
Composer: Caê Rolfsen
Voiceover: Adalgisa Pires
Project Manager: Marcelo Moreno