Together with VERCI’s crew we started a journey into the sensorial memory, recalling all the elements which belonged to our common past of kids, grown up in Sicily with the cult of drinking and eating well. We chose to create a Design System including basic ingredients. 

The pastel colors, slightly got gray as time goes by, the symbols with multiple meanings: the “coppo”, the “cassata”, the seafood, the glass of wine, are just some of the archetypes taken from the ceremonial of the Sunday lunch, while combined together they become the crochets on show in our grandmothers' houses.
Without bringing Proust up, everything orbits around the world which evokes the happiest memories of our childhood.

featured on the second edition of Sicilia Felicissima 
visual communication competition. 

Second prize winner for the category: Designers & Companies