Sancy, Marina Bay Sands Singapore : Brand identity
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Sancy
Marina Bay Sands Singapore
 
scope of work: brand identity + menu + collateral   |   project location: Singapore
Located in the casino main floor, Sancy is a high-energy show lounge with international DJs and bands. Cocktails are served to keep gamers relaxed and entertained without stepping out of the casino.

Two yellow diamond shapes are worked into the logo, which is relevant to the name and poker cards. When applied to signage, they are faceted to look like diamonds in 3D.

The menu cover is wrapped using a reflective rainbow foil material to emulate the qualities of a diamond.