A full rebrand to unlock the heart and soul of a company and empower its audience
Uncovering the authentic story
We started our process as we always do, with extensive research. This technique unveiled the essence of the brand as well as clear opportunities to differentiate within the competitive landscape.
Empowering every moment
We created a brand strategy and identity system that speaks to the heart of the value that MomentFeed brings to its clients everyday. Our design provided a visual language that infused every touchpoint with smart, bold, and empowering visuals — including variable-data printed business cards with useful insights for marketers.
All the way through digital
Our multi-disciplinary team extended the MomentFeed brand image across internal & external digital touchpoints using industry better practices for all UX/UI design. This included presentation templates, digital sales one-sheets, website styleguide, branded functional animations, and social media.
A whole new experience
The top-to-bottom rebrand also included custom signage design and patterns for the interior of MomentFeed’s new offices in Santa Monica. By the end of the project, MomentFeed had been truly transformed — inside & out.
In the months following the rebrand roll-out, MomentFeed’s brand reach has shifted from a slow decline to an agressive increase and continues to grow.
