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    Visual Culture of Downtown Cairo is a study and a documentation of Wust El-Balad’s (Cairo's Downtown Area) visual culture that consists of a seri… Read More
    Visual Culture of Downtown Cairo is a study and a documentation of Wust El-Balad’s (Cairo's Downtown Area) visual culture that consists of a series of complex visuals present in its urban and public space that form our identity and place us on the cultural map of the world. These visuals are collected into a book titled “Visual Downtown” and divided into seven chapters based on category consisting of building facades, ornaments and decorative embellishments, doors and windows, typography, street signs, manhole covers and a miscellaneous section documented based on serval fieldtrips to Wust El-Balad. Read Less
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Graphic Design Bachelor Thesis Project - Fall 2016
Supervised by: Dr. Bahia Shehab

The American University in Cairo

Visual Culture of Downtown Cairo is a study and a documentation of Wust El-Balad’s (Cairo's Downtown Area) visual culture that consists of a series of complex visuals present in its urban and public space that form our identity and place us on the cultural map of the world. These visuals are collected into a book titled “Visual Downtown” and divided into seven chapters based on category consisting of building facades, ornaments and decorative embellishments, doors and windows, typography, street signs, manhole covers and a miscellaneous section documented based on serval fieldtrips to Wust El-Balad.

This research has been conducted for us to understand and decode the district’s urban visual culture in order to document, preserve, identify and enhance it. It also serves as a database and guide for reference to anyone who seeks to study the details of design elements that constitute Downtown’s urban visual culture as well as understand how decorativism and visual elements come to reflect history and create character. The aim is to emphasize the importance of visual studies as an essential and emergent domain of research for building a cultural identity that’s based on history that can benefit the future.

All elements are hand drawn in black ink without digital manipulation.

Visual downtown contains 260 different drawings of elements of Visual Culture located in Downtown Cairo, Egypt.
This is only a preview.


Below are images taken during the Graphic Design Senior Thesis Projects
Exhibition on December 4th, 2016 at the Sharjah Gallery at the American University
in Cairo. All images are candidly shot and show the final designed exhibition space,
project and the audience interacting with the installation and exploring the book.​​​​​​​




The book is currently under review for publishing.
If you would like to sponsor, publish it or order a copy, please get in touch with me via


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