Proposed identity for Apricot - Asia Pacific Regional Internet Conference on Operational Technologies.
The main star of the identity is the ‘A’ symbol. It is asimple but memorable visual device that represents the A of Apricot and anenergetic, upward pointing arrow. I avoided the obvious direction of using anApricot fruit symbol- neither is it particularly inspiring nor sufficiently ownable:A simple internet search would reveal a mindboggling amount of logos based on theapricot. Coming back to our identity, the symbol can be perceived intwo different ways:

1. The holding A shape contains crisscrossingwires- these are a symbol of connectivity and dynamism
2. The holding shape is made up of small fragments-these fragments represent the diversity and variety of people and ideas andknowledge present at the conference; these different aspects come togethervisually to make the full shape, and this shape in turn stands for APRICOTitself.
Apricot
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Apricot

Proposed identity for Apricot - Asia Pacific Regional Internet Conference on Operational Technologies.
4
192
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Published:

Creative Fields