Pathways is an event that runs annually at Sheffield Hallam University and is student lead as part of the Managing Creative Practices module. Each student can choose which group they want to work in and I chose to mix between the Graphic Design team and the Events Management one. 

One of my main creations was a tote bag, to be give out as a prize on the day of the event and also to be used as a marketing tool to promote the event. 

Originally the design i created was in full colour but we quickly found out that the printing costs for a full cover tote bag would vastly go over budget, so I simplified the design to back and white to make it affordable and within budget.

I also created one of the social media posts, intended to highlight a few of the main keynote speakers to attract more people to attend the event. This was posted on Instagram, Twitter and Facebook to good effect. 

Thank you for looking! 

If you love my art and want to support me then please consider buying me a coffee >> jademarie << caramel lattes are my favourite! ;)