Vodacom Color
The youth are rebellious, unique and don't want to be associated with outdated technology - they want to be the trend setters and Vodacom color provided them with this platform.
So for the launch of Vodacom Color (youth segment) we took outdated/old school items and blew them up - it signaled the "out with the old in with the new". This was the basis of our Art Direction in print.
So for the launch of Vodacom Color (youth segment) we took outdated/old school items and blew them up - it signaled the "out with the old in with the new". This was the basis of our Art Direction in print.
