THE SMILE TO GO — BRANDING, COLLATERAL, SIGNAGE

The Smile, which opened in March 2009, is a cozy, subterranean café on picturesque Bond Street in Downtown Manhattan. Located in a landmark 1830s Federal-style townhouse, the café is firmly rooted in the local community and serves as a clubhouse of sorts serving breakfast, lunch, and dinner.




Client: The Smile
Branding, Strategy & Design: Paperwhite Studio
Photography & Video: Mikey Pozarik
Signage Fabrication: Full Point Graphics



The Smile To Go
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290
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Published:

The Smile To Go

The Smile, which opened in March 2009, is a cozy, subterranean café on picturesque Bond Street in Downtown Manhattan. Located in a landmark 1830s Read More
18
290
1
Published:

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