A-Z SHOP LOOKBOOK 2017
A–Z’s website is their primary selling portal, which means it’s their most important sales tool.
One of our first tasks for A–Z was to revitalize A–Z’s website into something that was more representative of a sports brand.
So, we turned the website around 180° – from a neutral faceless place – into a warm, inviting and energized environment.
We rephotographed the entire catalogue of clothing, and presented it on athletic models in motion.
Art Direction: Fredrik Melby / Anti
Photo: Tone Tonseth + Trude Elisabeth Westby
Retouch: Truls Vinju Lindahl