LOTUS 蓮生

1983ASIA susu&yao Asia Design Shen Zhen china package design

LOTUS 莲生

Gemfavor Food is a food brand which is mainly engaged in operation of traditional food and brings it to modern life through the development concept of “new traditional” food. Over the years, Gemfavor Food has been considerate of customers and makes every moon cake with the spirit of craftsmanship. This is the persistence for food quality. Mr. Zhang Xiaogang persists in “lotus” creation starting from lotus in eyes, lotus in mind to lotus in hands. The lotus in the painting shows diverse facets and moods and reflects his different mindsets and growths. This is the first attempt for Gemfavor Food to settle in an artist’s mindset. For 1983ASIA, “ingenuity” vs “ingenuity” means that two persistent minds appreciate each other. Like a mirror, each has its own part for reflection. Like the lotus-moon shadow inverted in the water, one reflects with the other in soul across time and space. Everything is linked among reflections. “Lotus paste” is made with brand quality. “Food material” is granted with another “life”. The vital products will provide consumers with wonderful enjoyment and blessing. The feedback of consumers will make the brand prosper and live long. A reflection relationship exists among artist, brand and consumers. Therefore, we put forward the concept of “everything under reflection and living long”. This is the beginning of all designs. Based on this, 1983ASIA has created a “scene” as follows: Beautiful lotus is blossoming in the tranquil water. Under the reflection of bright moonlight, time and space alternate with each other. Lotus has found the other half of its spirit to make the life complete.

金辉煌食品是一家以传统食品为主营方向，以 " 新传统 " 的食品开发理念，不断探索传统美食走入现代生活的食品品牌。多年来金辉煌将心比心，用工匠精神制作每一枚月饼，这是对食品品质的坚持；而张小纲先生执着于对「莲」的创作，从眼中之莲，到心中之莲再及手中之莲，画作中的莲花展示着多姿的面孔与情绪，也照映着他不同的心境与成长。此次是金辉煌食品走入艺术家心境的第一次尝试。在1983ASIA看来，以 " 匠心 " 对 " 匠心 " 是两颗坚持的心惺惺相惜，以彼此为镜，各为分身，宛如水中倒影的莲华望月，跨越时空完成了心灵的照映。而世间万物无不是层层照映的连系，品牌坚守品质制作 " 莲蓉 "，赋予 " 食材 " 另一个 " 生命 "，洋溢着生命力的产品，亦会给消费者美好的享受与祝福。而消费者的回馈也会令品牌生生不息，熠熠生辉。艺术家，品牌，消费者三者之间也是互相照映的关系。所以我们提出了 " 万物照映，生生不息 " 的概念。这是一切设计的初始。于是1983ASIA创造了一个 " 场景 "，在静谧的水中盛开着美丽的莲花，皎洁月光的投映下，时间空间交替，莲花找到了精神的另一半，完整了生命。

CATEGORY：PACKAGE DESIGN 主題包裝設計

AGENCY：1983ASIA

PHOTOGRAPHY : 新花样, 糖果

DESIGN DIRECTOR：SUSU & YAO 苏素 & 杨松耀

EDITOR：SUSU, YAO, WANG YA QIAN 苏素, 杨松耀, 汪雅倩

DESIGN：SUSU, YAO, FANG YU QING 苏素, 杨松耀, 方雨晴

YEAR：2017

COUNTRY：CHINA, ZHAN JIANG 中国, 湛江