Pimiento is a well-known Krakow restaurant serving Argentinean beef specialties. After several years of operation, its visual identity needed to be face-lifted and expanded. We introduced a unified graphical formula and consistent typography throughout the redesigned and extensive menus as well as other printed materials. Our aim was for the identity to be readable, intuitive and produced by means of traditional printing techniques. We also participated in the implementation of the refreshed branding in a newly opened location.