Gorod Dverey (city of doors)
Location: Kiev
Type: Public (hypermarket)
Area: 700 sqm
Year: 2017
Design: Rina Lovko
Photo: Yanchenkov A.
Type: Public (hypermarket)
Area: 700 sqm
Year: 2017
Design: Rina Lovko
Photo: Yanchenkov A.
The key ideas of the project are:
- a radically innovative approach to usage of display equipment;
- thorough functional planning: nothing but usable space;
- maximal recycling: reusing materials to protect the environment.
- a radically innovative approach to usage of display equipment;
- thorough functional planning: nothing but usable space;
- maximal recycling: reusing materials to protect the environment.
Among the urgent issues to be solved, three top priorities have crystallized.
- Renouncing the gypsum constructions which used to add to the unwanted mess when
the goods on display were being changed. Considering the costs of such materials, they
also caused financial inconvenience.
- Creating a stable yet mobile seat which would be easy to adjust to the dynamic
assortment.
- Fulfilling the creators’ concept of letting the visitors actually enter the doors. Despite
the obvious absurdity of this, most door stores have nothing but blank wall behind their doors.
