Threads is a college corporate identity design project. The brief asked us to create a concept stores' corporate identity with the mandatory that the store/ shop had to involve coffee. After researching concept stores and modern day living, I found a gap in the current market space for my concept store to exist.
Threads Sewing Bistro would be your one stop coffee and tailoring shop. Consumers would be able to take their garments for fixing or alterations, have a cup of coffee and within an hour, receive their altered clothes.
The project consists of all the typical corporate identity pieces, as well as packaging design. All the embroidering was hand done by myself. The bag with the embroided quote, would act as a special gift for consumers who visited the sewing bistro on a regular basis. This would be monitored with the special stitched loyalty card.
Threads Sewing Bistro would be your one stop coffee and tailoring shop. Consumers would be able to take their garments for fixing or alterations, have a cup of coffee and within an hour, receive their altered clothes.
The project consists of all the typical corporate identity pieces, as well as packaging design. All the embroidering was hand done by myself. The bag with the embroided quote, would act as a special gift for consumers who visited the sewing bistro on a regular basis. This would be monitored with the special stitched loyalty card.
THREADS embroided logo
Special loyalty gift bag.
The coffee cup jersey with special pocket for the Threads loyalty card.
The business and loyalty card.
(These two cards can be separated by tearing them apart at the perforation that connects them.)
(These two cards can be separated by tearing them apart at the perforation that connects them.)
