Facebook Blueprint: There's a better way
Facebook Blueprint is an online education program that teaches the best practices of marketing on Facebook and Instagram. There is a certification program that measures your understanding of the course by giving the user a Blueprint Certification.
This piece of communication is targeted at the very industry that are making these ads, (advertising and media agencies as well as marketing departments of brands) Facebook actually engaged us to produce these to showcase its best practices. Its main goal also is to debunk what the industry knows about marketing ads the old way (print, newspaper, typical media buys or way of measurements) and show them a better way to do things, through Facebook's media of course.
The 3 main films was done in 15 second formats to adhere to Facebook's forced view (autoplay) in short formats, equating to completion of views at a faster rate.
Some of these were done as looping GIFs for Facebook's carousel format posts.
We then translated these into multiple languages for the different markets within the region.