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    georgia // BABY & FAMILY PHOTOGRAPHY is a brand that I realized for a Italian - American photographer and her studio, based in Palermo. From the … Read More
    georgia // BABY & FAMILY PHOTOGRAPHY is a brand that I realized for a Italian - American photographer and her studio, based in Palermo. From the essential shapes of the lettering I have obtained many patterns and used them in the various applications as I showed on the project. Also I tried to keep two keywords: elegance and playfulness. This mainly because the subjects are mostly children (newborns) and families. The final palette is the result of a study based on the commonplace: "Is it a boy or a girl?" I chose the two principal colours light blue and rose accompanied by black and white, synonymous of classicism and modernism in contrast with the softness tones of the pastel colours. Enjoy it, leave a comment below and let me know what you think! Thanks. Read Less
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INTRO
"georgia" is a brand that I realized for a Italian - American photographer and her studio, based in Palermo. From the essential shapes of the lettering I have obtained many patterns and used them in the various applications as I showed on the project. Also I tried to keep two keywords: elegance and playfulness. This mainly because the subjects are mostly children (newborns) and families.

TASK
Create a memorable visual identity to generate further expansion and ensure the company’s future sustainably by creating ew emotional and strong brand. 
"georgia - Baby & Family Photography"
Graphic: Alessio Varvarà // Photo: Georgia Calderone - © 2017 All rights reserved

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