Completed for Peter Bailey London, this was a total open brief, blank canvas in which we went and started to craft into a fun playful, colourful image to be printed on the cover of their brochure. It needed to show imagination; what was capable working with Peter Bailey, and we think we succeeded.

Creatives // James Gardner-Pickett & Clive Biley
CGI // James Gardner-Pickett & Clive Biley
Retouching // James Gardner-Pickett & Clive Biley
The balloons were crafted using state of the art cloth and soft object simulation software. just as you would make a balloon in real life, we cut the shapes and sew the seams digitally, and then simulate blowing air into these cut pieces of balloon, to create a highly realistic helium blown balloon shape. 
It also meant each one could be crafted with its own unique subtle variations.