The basis of the created system was to paste typography from colored papers and ribbons, which was then digitalized. Inspiration for this work were visits in the workshs of the scenes’ creators. The typography visibly refers to the Gothic script, and transforms in an effortless manner, in a similar way, like the historical architecture of Krakow, it is processed in nativity scenes. The letters form a grid on which all the parts of the project are based: logo, posters, the prizes for the winners of the competition, and the other elements of the promotional material. This led to achieve a visual integrity of the whole system, modeled on geometrc shapes.
The identification was designed so that it may be used in the future years a come.
The project is an attempt to use the modern visual language, and references to Krakow’s culture and tradition at the same time.