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Brand Identity, Strategy: Animal Welfare Non-Profit

The following brand identity guide and brand strategy has been developed for Jefferson County Animal Rescue, a rural foster-based animal welfare organization in Jefferson County, Georgia. The Guide is a living document and will change based on the needs of the organization and the community.
Adams, B. (2016, May). A Brand New You: Better Branding Can Help You Save More Animals. Animal Sheltering. The Humane Society of the United States. Retrieved from: https://www.animalsheltering.org/magazine/articles/brand-new-you

Best, K. Design Management, Managing Design Strategy, Process and Implementation. AVA Publishing SA, 2006. VitalBook file. Retrieved from: http://ce.safaribooksonline.com/book/-/9782940439782/knowledge/competitive_advantage_through

Castle, J. (2015, August).  Create a Blazing Hot Brand: More Mission, Members, Media and Money. Presentation, 2015 Best Friends National Conference. Retrieved from: https://www.youtube.com/watch?v=8frpl5ESvHQ

Humane Society of The United States. n.d. Rescue Group Best Practice Guide. Retrieved from: http://gateway.hsus.org/files/rescue-best-practices/best-practice-guide-rescue-groups.pdf

Petful. (2014). Using Facebook to Help Needy Pets? You Might Be Doing It Wrong. Retrieved from: https://www.petful.com/animal-welfare/social-media-rescue

Roy, C. (2015, August). Biggest Problems in Animal Rescue. Doobert. https://www.doobert.com/biggest-problems-in-animal-rescue/

Vignelli, M. and Canon, P. (1980). Graphic Design for Non-Profit Organizations. Retrieved from: https://rationale-design.com/assets/img/_source/resources/graphic-design-for-non-profit-organizations/graphic-design-for-non-profit-organizations.pdf



Brand Identity, Strategy: Animal Welfare Non-Profit
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Brand Identity, Strategy: Animal Welfare Non-Profit

Brand Identity Guide and Strategy for Jefferson County Animal Rescue, a rural foster-based animal welfare organization in Jefferson County, Georg Read More

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