Uggioso for Abrella sharing

UGGIOSO

Abrella - 2011 > 2014

Uggioso is a vase and an umbrella stand, designed to perform the functions of these two traditionally distinct objects. The initial idea is a large circular double-bottomed pot, with outer compartments: the water coming from the umbrellas drip is collected into the central vase, to be then recovered as nourishment for the plant placed in the centre of the structure. In this way, a totally self-sufficient miniature ecosystem is created. The project intends to draw attention to this small daily gesture, making the costumer ponder, even for a moment, on the importance of every single drop of water.

Designed in 2011, Uggioso was produced for the first time in 2014 by the start-up Abrella Sharing, which distributed hundreds of copies in many public places, in order to create a free umbrella sharing network. Currently Uggioso is located, thanks to the Abrella project, in Denmark, Finland, Norway, Sweden and Switzerland.

Uggioso is a vase and an umbrella stand, designed to perform the functions of these two traditionally distinct objects. The initial idea is a large circular double-bottomed pot, with outer compartments: the water coming from the umbrellas drip is collected into the central vase, to be then recovered as nourishment for the plant placed in the centre of the structure. In this way, a totally self-sufficient miniature ecosystem is created. The project intends to draw attention to this small daily gesture, making the costumer ponder, even for a moment, on the importance of every single drop of water.

Designed in 2011, Uggioso was produced for the first time in 2014 by the start-up Abrella Sharing, which distributed hundreds of copies in many public places, in order to create a free umbrella sharing network. Currently Uggioso is located, thanks to the Abrella project, in Denmark, Finland, Norway, Sweden and Switzerland.