Self Promotion

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  • I recently redesigned my letterhead and business card. Because of my DIY mentality, I decided to screen print a small run of both. For the business card, I printed white and purple ink on French's Lemon Drop 100 lb cover stock. I actually adore how the purple ink became more of a fushia on the bright yellow paper. For the letterhead, I matched the Lemon Drop color with ink and used the same purple that I printed on the business cards. This was done on French's Smart White 80 lb text stock. As you can see, there is a significant difference between how the purple printed on both projects. Silly of me not to remember my basic color theory before printing this project, but I rather like how both turned out.