成都，是中国西南地区的科技，商贸，金融中心和交通枢纽，西部地区重要的中心城市。此次成都地铁“十号线”最成都专列基于中国政府为了向国际宣传成都城市文化，提升成都历史文化名城品牌而打造成都旅游名城筹划的一个重要项目。
成都是中国最重要的旅游城市之一，同时也是蕴含着悠久文化的历史名城。如何通过海报的视觉画面能够最大程度的让国内外的游客对成都这座城市过目不忘，感受到其与众不同的气质是这次项目的最大挑战。
在设计的过程中，我们尝试探讨，研究，分析并反复确认每一个画面元素的来源以及表达方式，同时也对字体以及版式进行了精准的选择。
通过大量的调研分析，我们提炼了最具成都城市文化特征的四大特色－熊猫，（动物）火锅，（饮食文化）盖碗茶，（茶文化）和宽窄巷子（建筑）四个主题，通过手绘插图的表达方式进行了抽象化的创意表达，为受众呈现出成都这座东方之城独特的城市韵味。
Chengdu is the financial center in Western China, as well as a city of leisure, gourmet food and fashion. Subway Line 10 was especially decorated for 'the very typical taste of Chengdu', in order to promote the city's culture to the world.
As one of the famous tourist and historical cities in China, Chengdu needed to be distinguished from other similar cities. Thus, in our poster design, it was important to give a positive impression and let international and domestic tourists memorize Chengdu at first sight. Through numerous investigation and analysis, we extracted four featured elements: Panda, Hotpot, Covered Tea, Kuanxiangzi Alley & Zhaixiangzi Alley, to typically showcase the cultural characteristics of Chengdu, and therefore realized those features abstractly in the manner of freehand illustrations.
