Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.
Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.
Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or 'pandals' occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.
Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the
Kolkata Nukkad Pujo Guide online.