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Relaunch of The Ambassador magazine
After a hiatus of three years, ASIJ’s community magazine relaunched with a fresh look and a new approach.

We wanted to give The Ambassador it’s own identity—something that would stand out from the rest of the ASIJ collateral but also have visual cohesiveness. My aim with the cover was to create a design that was contemporary but with a timeless quality alluding to the school’s long history yet modern, forward thinking nature. Our community still has members who graduated high school in the '30s, so we needed a design that served the older generation as well as the younger readers.

We had a very unusual situation with the relaunch as there were a number of people who could be the cover story. Joan Fontaine ‘35 was slated to be the cover of the last issue, which ultimately didn’t go to print. With two much-loved teachers who had recently passed away and a third retiring after a 40-year career at ASIJ, we faced a dilemma about who to feature. Out of the potential problem came a creative solution. We decided for the relaunch issue to do a fold-out cover with four panels which would allow us to honor all four of our iconic ASIJers.
 
School magazines are often choppy and don't contain many extended feature stories. This magazine is designed for people to read regardless of whether they know the subject or ASIJ. The first section of the magazine houses the feature articles. This is followed by the advancement section. Our challenge here was how to present donor lists and fundraising information in an engaging format. I used our school colors, black and gold, to play on the idea of school spirit in supporting ASIJ through giving. The striking use of geometric shapes and bold typography gives the donor lists a little more visual interest and represents the donors boldness in giving. The boldness is coupled with photos and testimonials from donors, bringing a humanistic element to the section—something that is often lacking in donor recognition. This 80 page issue concludes with a large alumni section including reunion recaps, upcoming reunion information and an obituary section honoring those in the community who have recently passed.
 
We added a couple of new content pieces to the magazine. First is the Artifacts page, featuring goodies from our extensive archive. This is strategically placed to ease the transition from reunions and obituaries. The Big Short, a short series of questions for featured faculty and staff helps conclude the magazine and lightens the mood rather than ending on obituaries.

Snippets pulled from "How to make a magazine"—a blog posts on ASIJ NEWS.

"Our aim with the relaunch was to continue to provide readers with long form original features that had broad appeal and to celebrate our alumni around the world, while adding some new ingredients to the mix.”
- Matt Wilce, editor/director of communications.


Relaunch of The Ambassador magazine
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Relaunch of The Ambassador magazine

ASIJ's community magazine The Ambassador was relaunched with a new look and feel with a few new additions.
3
111
0
Published: