The mission was to present the new bottle design of Tequila Jimador to the Mexican audience. My approach to present the bottle was to convey the buzzy sensation of having fun in a club, in a clean visual style with bokeh lights, dynamic camera work and pop rock music.
Direction: Pablo Mercado
Art direction: Pablo Mercado
Storyboard: Pablo Mercado
Visual design: Alan Rodriguez
3D artist/animator/rendering: Ricardo Torres from Voyastic.
Sound designer/music: Edgar Espero