While working for MRU I was tasked with creating several different direct mail campaigns. Each had to be multi-use: to allow our office to get the most bang for the buck but also to allow other offices in our world wide network to capitalize on any media that gained ground in the American marketplace. Below are a few of the materials that I either created myself or helped in the creative direction/ translation of.
Trade Show Mailer : variation on a similar theme. MRU capitalized on the success the initial postcard generated by reusing the main body of the image. Again the copy was kept very simple so that this postcard could be translated for our other offices to use at the same trade show in their territories.
Trade Show Mailer: Local , driving traffic to booth. As stated above our postcard theme was RUN, don't walk to our booth! Below is the back of the postcard showing the copy we used to tie in with this theme.
