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Bridge Employee Satisfaction Launch
To launch a new product, we went the spoof route, drafting off of a then-topical Super Bowl spot in which State Farm stomach-punched everybody by having their kid narrator (SPOILER ALERT) be dead at the end of the spot. Sometimes a firecracker, short shelf-life is appropriate. I can't say I recommend working with cats, but I can say that our CEO has consistently validated my love of the weirdness/darkness of this video. 

Directed by Cole Webley
Concept/Script by Paul Jacobsen/Bren Postma
Pretty airport ads. With plenty of screenshots of the product because people at airports are always stopping to closely examine tech screenshots (he said with restrained sarcasm).
All design by Bren Postma
Bridge Employee Satisfaction Launch
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Paul Jacobsen

Bridge Employee Satisfaction Launch

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