Writer // Treatment

Launch video for the 2018 Mitsubishi Eclipse Cross. 

This project was an all hands on deck situation. The launch of the all new Mitsubishi Eclipse was set to debut during the Great American Eclipse of 2017. The reveal was broadcast live with influencers and hundreds of guests in attendance.

The main spot and the live event were shot LIVE during the actual eclipse, which made timing absolutely critical in the treatments for both the hero film and the promo event that was happening simultaneously.