With a captive audience that's constantly connected, Cedar Fair's parks are the perfect place for app developers to promote their products.

The client had launched a Schwarzenegger-led blitz on TV and online. Their creative featured miniature battlefields popping up in everyday places. We extended this concept (sans Arnold) to our ride queues and midways.

The client was only interested in results they could measure. An intricate SMS short code campaign was devised, and an attractive incentive was attached to ensure the client would see downloads immediately.

I wrote and directed the spot with a small but mighty crew. After some late nights with the 3D animators, the piece was complete. The downloads poured in, and the campaign was extended.